MYOPIA STRATEGY MARKETING: What the Marketers do not Realize!

MYOPIA STRATEGY MARKETING: What the Marketers do not Realize!

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Description

Pandemi Covid-19 telah banyak membuat banyak organisasi untuk menyesuaikan diri dengan kondisi dan situasi yang dinamis dan penuh ketidakpastian. Kondisi tersebut biasa juga kita sebut sebagai era VUCA (volatility, uncertainty, complexity and ambiguity).

Program ini tepat bagi marketers agar memiliki metaphor yang berbeda dalam menciptakan strategi marketing di era ini, dengan mempelajari Myopia Strategy Marketing dan consumers behavior di era VUCA.

Facilitator

Dudi Permana, Ph.D., CPM
Certified Professional Marketer,
Strategic Management and Sustainability

What Will You Get

  • Core Marketing Concept
    – Basic Concept
    – Glorecalization
  • Myopia Strategy in Marketing
    – Seeing consumers in different “metaphor”
  • Consumer Behavior in VUCA Era
    – Present: Environmental Conditions (Volatility & Uncertainty) – Future: Decision Making Outcomes

Investasi

Rp. 1.500.000,-
Rp. 689.000,-

BNI : 1073207301 a/n PT Mercu Buana Center

Time

Thursday February 4, 2021
09.00 – 12.00 WIB

Contact Person:

+62 823-6656-4407 (Soraya) / +62 858-8425-8881 (Dwi)

To register for this event please visit the following URL: http://ptmbc.co.id/form-registrasi/ →

 

Date And Time

04-02-2021 09:00 to
12:00
 

Location

Online Event
 

Event Types

 

Event Category

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